Seafood Market Blitz

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Our Seafood Market Blitz is back and new and improved! We are looking for your help to make this year's Market Blitz even bigger and better than last year!

As many of you may remember, we launched our first Market Blitz as a pilot project in March 2018, in partnership with the University of Rhode Island. We recruited citizen science volunteers from across New England to help us gain a greater understanding of the composition of our New England seafood marketplace.

The Market Blitz is based on the concept of a Bio Blitz. 

A BioBlitz is an intense period of biological surveying in an attempt to record all the living species within a designated area. Groups of scientists, naturalists and volunteers conduct an intensive field study over a continuous time period.

The pilot Market Blitz, was the first attempt to obtain a broad snapshot of what fish species are made available in New England retail markets. What percent of it is local? Where is the seafood that is sold to New England consumers coming from? Does this vary by state and/or store-type?

In March 2019 we are launching the new and improved version of our Seafood Market Blitz! With the help of a group of 5 undergraduate students from the University of Rhode Island we have been designing new data collection methods to make the whole process easier and more efficient. However, we need all of your help to make this happen! Our goal is to send citizen scientists (you!) to at least 100 seafood retail markets (supermarkets and seafood markets) in all six New England states. 

Each participant will be assigned a market to visit during the week of March 11th - 24th. During your visit you will record the data you collected either in the online survey or paper form with information about the seafood available such as what species are present, where they are from, price, and if they are fresh, live, etc.

The data collected through the Seafood Market Blitz will go into a database that can be used to help understand the composition of our New England seafood marketplace and track changes over time.

As an added thank you for your time and effort, we will be raffling off three copies of Simmering the Sea and three Eating with the Ecosystem t-shirts to Seafood Market Blitz participants! By visiting your assigned market and sending in your data, your name will automatically be entered into the raffle for each market you visit! 

If you have any questions please contact Kate Masury at