Market Blitz

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Join Eating with the Ecosystem in our first ever Market Blitz!!! We are looking for citizen science volunteers to help us gain a greater understanding of the composition of our New England seafood marketplace.

This seafood Market Blitz, organized by Eating with the Ecosystem, will be the first to attempt to obtain a broad snapshot of what fish species are made available in New England retail markets. We will be collecting data on not just the existence of local seafood but how much share of shelf-space our local seafood products are given. Our Market Blitz is based on the concept of a Bio Blitz. 

A BioBlitz is an intense period of biological surveying in an attempt to record all the living species within a designated area. Groups of scientists, naturalists and volunteers conduct an intensive field study over a continuous time period. 

For our "Market Blitz" we will be surveying the New England seafood marketplace. A group of citizen scientist volunteers will be assigned a list of 1-3 retail markets based on proximity to their residence and/or workplace, and tasked with visiting each market once within a one-week period between March 5th- March 18th. While at their assigned markets, they will fill out a data sheet with information about the seafood available such as what species are present, where they are from, any eco-labels or branding present, and if they are fresh, frozen, live, etc. They will also photograph the seafood case to help us estimate the shelf share of New England landed seafood. Time at a market should take less than an hour. 

Collected data will be analyzed to get information and/or insights into things such as, but not limited to: 

  1. Shelf share of New England-landed seafood as a percentage of all available seafood;

  2. Availability by species of regionally-landed seafood in the marketplace; 

  3. Prevalence of eco-labels and color code schemes; and 

  4. Prevalence of “local” branding tools such as the RI Seafood seal, the MA “Seafood: Fresh for Generations” seal, and Gulf of Maine “Responsibly Harvested” seal, etc. 

An important part of Eating with the Ecosystem’s mission is balancing our diets with what the ecosystem produces. The challenge, of course, is whether those non-mainstream fish species are sold and accessible at where we live and shop. This Seafood Market Blitz will be the first to attempt to obtain a broad snapshot of what fish species are made available in New England retail markets. 

If you would like to take part in our Market Blitz please fill out the form below

If you have any questions please contact Kate Masury at or Christina Montello at

Market Blitz Participants, you will find information on trainings, market assignments and guidelines and forms below


Participants, we request that you attend one of our webinar trainings. Trainings will be held via webinar on Thursday March 1st at 5:45 pm and Saturday March 3rd at 11:00 am. Each webinar will run about 30- 45 minutes depending on the amount of questions. You only need to attend one training.  If you can not make either training, we will record the training and post it below for you to view. Please let us know if you have any questions by emailing 



You have all been assigned one market to visit. Your Market Assignments can be found here: 

Market Assignments

If you would like to visit additional markets, we will be adding more markets to the list without names assigned to them. Add your name next to any additional market you plan on visiting. If you do not see a market you would like to visit on the list please email Kate at 



There are two versions of the guidelines. One version for participants who are willing to take photos while at their market and one version for participants who do not wish to take photos at their market. It is up to you which guidelines to follow. 

Guidelines with photo instructions

Guidelines without photo instructions

Training Powerpoint

The powerpoint used during the training shows examples of how to fill out your data sheet and includes information you may find helpful. If you would like to view a PDF of the powerpoint click the link below.

Training Powerpoint PDF

Data Sheets

Below are links for the data sheets. As you will notice in the guidelines, you are required to send in photos or scans of your data sheet. However, you will also have the option of also submitting your data sheet in Excel format as a favor to us. Submitting your data in an Excel sheet is not required. 

PDF of Data Sheet (for everyone)

Excel version of Data Sheet (optional)

Market Blitz Explaination

We have created a short blurb about the market blitz that you may print and either read or handout to the market you are visiting to explain what you are doing at the market recording data and taking photos. 

Market Blitz Blurb