Market Blitz

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Join Eating with the Ecosystem in our first ever Market Blitz!!! We are looking for citizen science volunteers to help us gain a greater understanding of the composition of our New England seafood marketplace.

This seafood Market Blitz, organized by Eating with the Ecosystem, will be the first to attempt to obtain a broad snapshot of what fish species are made available in New England retail markets. We will be collecting data on not just the existence of local seafood but how much share of shelf-space our local seafood products are given. Our Market Blitz is based on the concept of a Bio Blitz. 

A BioBlitz is an intense period of biological surveying in an attempt to record all the living species within a designated area. Groups of scientists, naturalists and volunteers conduct an intensive field study over a continuous time period. 

For our "Market Blitz" we will be surveying the New England seafood marketplace. A group of citizen scientist volunteers will be assigned a list of 1-3 retail markets based on proximity to their residence and/or workplace, and tasked with visiting each market once within a one-week period between March 5th- March 11th. While at their assigned markets, they will fill out a data sheet with information about the seafood available such as what species are present, where they are from, any eco-labels or branding present, and if they are fresh, frozen, live, etc. They will also photograph the seafood case to help us estimate the shelf share of New England landed seafood. Time at a market should take less than an hour. 

Collected data will be analyzed to get information and/or insights into things such as, but not limited to: 

  1. Shelf share of New England-landed seafood as a percentage of all available seafood;

  2. Availability by species of regionally-landed seafood in the marketplace; 

  3. Prevalence of eco-labels and color code schemes; and 

  4. Prevalence of “local” branding tools such as the RI Seafood seal, the MA “Seafood: Fresh for Generations” seal, and Gulf of Maine “Responsibly Harvested” seal, etc. 

An important part of Eating with the Ecosystem’s mission is balancing our diets with what the ecosystem produces. The challenge, of course, is whether those non-mainstream fish species are sold and accessible at where we live and shop. This Seafood Market Blitz will be the first to attempt to obtain a broad snapshot of what fish species are made available in New England retail markets. 

If you would like to take part in our Market Blitz please fill out the form below

If you have any questions please contact Kate Masury at kate@eatingwiththeecosystem.org or Christina Montello at cmontello@my.uri.edu